Kiwanis International President Dave Curry (right) and First Lady Eva Curry will
be visiting the Capital District in late January 2008. During
this special time our district will be hosting a number of
events for the First Family of Kiwanis. On Saturday evening,
January 26, 2008 Governor Art and First Lady Vickie will
host a reception from 6-7 pm (with cash bar) followed by
dinner at the Comfort Inn Conference Center, 4500 Crain Hwy,
Bowie, Maryland 20716. 
One Can Make a Difference Kiwanis Brand Campaign
By now, your club has received the Kiwanis International media tool kit with television public service announcements, 30-second radio spot, and two-minute video, plus ad templates for print ads, posters, fliers, and billboards with areas to imprint information. Here is a review of the campaign, now that you have been immersed in it for a bit.
About the Campaign
The Kiwanis brand campaign "One Can Make a Difference," was designed to create a stronger awareness of the Kiwanis International organization and the Kiwanis mission. The campaign differentiates Kiwanis from other service organizations as the premier adult and youth volunteer organization serving children and communities across the globe.
Creative Direction
The creative strategy for the "One Can Make a Difference" campaign parallels a "pay it forward" theme - the idea that one person can touch just one other individual, who will touch another, benefiting entire communities exponentially. The campaign complements the Kiwanis mission of "changing the world one child and one community at a time".
Campaign Objectives
- Define and create a greater awareness of the Kiwanis name.
- Promote the changing face of Kiwanis.
- Strengthen the Kiwanis voice as an advocate of children and communities worldwide.
- Create a brand that increases Kiwanis. ability to raise funds.
- Increase Kiwanis membership by strengthening recognition of the Kiwanis brand and mission.
Campaign Components
The campaign consists of print, radio, and television advertisements that creatively illustrate the future potential of a child.
Benefits to Kiwanians
The campaign was created to:
- Help unite all Kiwanians around the world with a sense of oneness and community.
- Empower Kiwanians to speak of the good Kiwanis is doing for the world.
- Create a unified platform for Kiwanians to communicate the efforts of the work they and other Kiwanians do in their communities.
- Help Kiwanians to encourage others to join Kiwanis by appealing to their desire to support children and improve communities across the world. We encourage you to use these tools to spread the good of Kiwanis.
Reprinted with permission from The Inciter
