Kiwanis public relations has two audiences, external and internal. External public relations is often equated with publicity, but it’s more than that. The basic purpose of external public relations is twofold: to increase recognition of the Kiwanis name and to increase public understanding of Kiwanis’ community-service role.

Internal public relations includes all those aspects of club life that create a positive attitude about Kiwanis among members. The public relations chairman should work closely with the club president and the newsletter editor to ensure that new members are recognized and made to feel at home, the Kiwanian who wins an honor is complimented on his or her achievement, and the Kiwanian who is ill is remembered with a card or visit.

The purpose of Kiwanis public relations is to create greater awareness, understanding, and appreciation of Kiwanis, not just among the public but among Kiwanians too. For more information, see the Kiwanis Public Relations Handbook, The Kiwanis Inciter e-newsletter, and the other resources, including an order form the "One Can Make a Difference" Media Tool Kit are posted on this site.